This diploma program is designed to prepare students to function in a wide range of positions requiring the skills of persuasive communication. Students will be introduced to advertising, public relations, management, marketing and sales in the entertainment industry. Graduates of this program will obtain skills to acquire entry level employment in advertising, promotions and talent agency and other entertainment related positions.

MU-190: Media Training

In this course students learn about the media and how to act being in front of a camera or in an interview. Students will learn how to prepare and control interview. Students will be exposed to live interviews as well as prepared interviews. The goal of this course is media awareness and how to deal in common situations that come up when dealing with the media.

MU-175: Public Speaking

This course is designed to give a student the confidence to speak at any public event. Students will be exposed to exercises aimed at controlling their fears; proper preparation; oral communication; presentation

MU-171: Artist Development

In this course students will learn how to find artists and develop their skills to help make them successful. They will learn how to develop an artist’s appearance, attitude and networking skills. Project management, budgeting, EPK’s and finding avenues to gain capital will also be explored. This class will also demonstrate how to put together a master plan for an Artist’s career both long term and record to record. Prerequisite: MU-155

MU-170: Professional Communication in the Entertainment Industry

This course will prepare students to communicate, both written and orally, in the entertainment industry. Students will gain the confidence in the content of the message and their ability to convey it effectively through practice. Topics include: audience analysis, personal image, presentation strategies and visual presentation design.

MU-164: Media Now

The Media Now course encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. It will develop students’ media literacy skills to prepare them for their encounters in the expanding fields of the Internet, interactive media, and traditional media industries. This course will also give a comprehensive introduction to today’s global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry. Prerequisites: MU 163

MU-163: Intro to Electronic Media

This course provides students the essentials for interacting with electronic media. The most current media forms and the functions of those forms as they relate to advertising, promotional, regulatory, ethical and global issues will be covered. It will also examine the different forms of electronic media and electronic media functions

MU-162: Entertainment Marketing

Students will examine the entertainment industry and how to reach the target market in today’s competitive marketplace. They will learn the entertainment marketing basics, substantial players in the industry, and how to reach their target market through print, radio, TV and music. This course will also cover how social media can be used as a marketing tool with the most productive marketing tactics for each type of major social media platform examined in depth.

MU-161: Media & Entertainment Law

In this course students will be introduced to Media & Entertainment Law and up to date legal issues in the field. The course will cover media and entertainment law ethics issues, how to make better ethical choices, how to guide ethical considerations, and how to potentially correct unethical issues. Other topics include: the Constitution and its interpretation, copyrights and marks, entertainment law, advertising and the media, the media and cyberspace.

MU-155: Introduction to Entertainment & Media Business

This course is designed to introduce the overall business structures of various types of music businesses highlighting those areas where music and business intersect. The music industry is comprised of various players that influence the music production and live event industries. It is important for any individual to understand all of the different components that impact this industry. Topics include: licensing and publishing, the vocabulary and terminology of the music industry, copyright collectives, performance rights organizations, music business deal structures, and the roles that a record producer, music publisher, booking agent, promoter, and tour manager play with in the industry.

BUS-115: Office Systems

This course provides the student with an in-depth knowledge of Microsoft Word, PowerPoint, and Excel. Emphasis is placed on applications in a business environment and on reports used to support decision-making.

BUS-110: Intro to Business

This course provides students with an overview of business in an increasingly global society serving as an introduction to business terminology, concepts, environments, systems, strategies, and current issues. Topics include an overview of the business environment, business ethics, entrepreneurship and global business, management, marketing, production, information systems, and financial elements of business. The course provides a solid business foundation for more detailed and higher-level study in subsequent courses.

ACC-102: Intro to Accounting

Intro to Accounting I provides an introduction to business accounting. Topics include accounting concepts and principles, financial statements, internal control design, and accounting for partnerships.

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